# Successful Marketing Strategies for Nonprofit Organizations

- Link: https://fundraising.co.uk/books/successful-marketing-strategies-for-nonprofit-organizations/
- Published: 2010-11-29T22:29:00+00:00
- Author: Howard Lake

**Winning in the Age of the Elusive Donor**

From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit
manager will ever need-now fully revised and updated

In _Successful Marketing Strategies for Nonprofit Organisations, Second Edition_,
nonprofit marketing expert Barry J. McLeish shares everything he’s learned during
more than two decades managing and consulting nonprofits of every shape and size.
Skipping all the arcane theory and the business school jargon, he gives you clear,
step-by-step advice and guidance and all the tools you need to develop and implement
a sophisticated marketing program tailored to your organisation’s needs and goals.

 * New sections on the new media available to nonprofit marketers
 * Techniques for analysing your market and developing a comprehensive marketing
   plan
 * Marketing strategies that will support fund-raising, promote new services, and
   enhance your organisation’s reputation and visibility
 * Methods for developing a marketing program that reaches both the consumers of
   your service and the donors who support your organisation

Do you need to breathe new life into your existing marketing department? _Successful
Marketing Strategies for Nonprofit Organisations, Second Edition_ gives you the 
tools, the know-how, and the confidence you need to succeed.[](https://onlinelibrary.wiley.com/doi/book/10.1002/9781118386736#)