# Successful Fundraising: A Complete Handbook for Volunteers and Professionals

- Link: https://fundraising.co.uk/books/successful-fundraising-complete-handbook-volunteers-professionals/
- Published: 2017-07-27T16:09:18+01:00
- Author: Howard Lake

There are now more than 1 million nonprofit organisations in the United States. 
The fundraising industry provides one in every ten jobs and is one of the fastest-
growing segments of the economy.

In “Successful Fundraising”, Joan Flanagan gives readers the information they need
to capture a fair share of available fundraising dollars. Community volunteers and
professional fundraisers alike will find helpful tips and advice on time-proven 
fundraising techniques and the most profitable new ways to successfully raise money.

## Table of contents

Introduction
AcknowledgmentsFundraising in the Information Age: The Road Ahead for
FundraisersThe Fundraising TeamSelling Products and Services: Raising Money from
Customers and ClientsSpecial EventsGetting Started: How to Ask for MoneyBuilding
the Base by Yourself: With Direct Mail, E-Mail, Phones, and Door-to-Door

Mass-Marketing Your Message: How the Professionals Use the Internet, Direct Mail,

Telemarketing, and Door CanvassingHow to Find the Big GiversMajor Gifts: The Big
Gift—NowPlanned Gifts: The Big Gift—LaterCorporate GrantsCorporate Marketing PartnershipsFoundation
GrantsOther Grant Makers: Religious Denominations,United Ways and Alternative Funds,
Organizations, and Government Grants and ContractsEndnotesResource GuideIndex