# Successful capital appeals: how Boomers changed the rules

- Link: https://fundraising.co.uk/books/successful-capital-appeals-how-boomers-changed-the-rules/
- Published: 2015-02-04T12:28:00+00:00
- Author: Howard Lake

The key to successful capital appeals, like so much of fundraising, is about creating
a positive relationship with prospective donors over many years.

Knowing how your donors think is a crucial faculty that author John Baguley developed
as Head of Fundraising at organisations like Amnesty International, Friends of the
Earth and the UK’s Medical Foundation where key donors and grant-makers stepped 
up to make their capital appeal donations when asked.

This book will show you how all that was accomplished, and give a guiding hand through
the stages you will need to negotiate to achieve similar results.