# Storytelling Can Change the World

- Link: https://fundraising.co.uk/books/storytelling-can-change-the-world/
- Published: 2014-09-05T11:11:40+01:00
- Author: Howard Lake

**This book argues we are hardwired to enjoy good storytelling. You can use this
to your charity’s advantage to get your message across and the donations coming 
in.**

It covers how to create compelling characters, keep your audiences engaged and drive
them towards the conclusion you want.

Stories engage us easily and excite our curiosity. You can use the simple techniques
in this book to:

 * Tell your audiences new things about your charity’s work.
 * Engage your audiences emotionally.
 * Generate funds and support.
 * Dozens of examples to give you inspiration.

## Reviews

> If you believe that stories have the power to influence, to inspire, to evoke 
> an emotion in the reader that leaves them with no choice but to take action, then
> you need to read this book to learn how to transform your storytelling.
> Packed full of practical advice from experts and examples of transformational 
> storytelling in the sector and beyond, this is the ultimate guide to help you 
> hone your storytelling skills. This is not a book merely for fundraisers or people
> who work in communications.
> This is a book for everyone who is involved in the work of a charity in some way
> or other. As Ken says, storytelling needs to be culturally embedded in your organisation
> in order for real change to happen.
> It is impossible to read this book and to not immediately start putting in to 
> practice the lessons learned from each chapter. The advice that really stood out
> for me was that we should all aspire to ‘the truth, well told’ in all our writing
> and to tell the truth with integrity, empathy, sincerity and conviction and how
> you can only do this if, before writing, you start feeling.
> [Kirsty Marrins](http://kirstymarrins.com/)
>  30 October 2014

“To hell with statistics, policy pronouncements and self-absorbed institutional 
tripe. The world needs stories, transformational stories that move audiences to 
action that can change the world. This book shows us how.”
**Roger Craver**_, The
Agitator_

‘Ken’s book is a masterpiece of writing. How to tell stories that will change the
world. I was moved to tears, and laughed out loud.’
**Giles Pegram CBE**

‘If you’re a member of any organisation interested in ramping up fundraising efforts,
let this book be your holy grail. Read it and then promptly pass it on to your board,
your volunteers, and even your janitor to hammer home the importance of your stories.
Once they read this, they’ll get it. And then your team of storytellers can go forth
and be agents of change for your organisation.’
**Pamela Grow**_, The Grow Report_

 

## More books by Ken Burnett

[The Field by the River: Uncovering the Nature of French Country Life](https://fundraising.co.uk/books/field-by-the-river-ken-burnett/)