# Stickier Marketing: How To Win Customers In A Digital Age

- Link: https://fundraising.co.uk/books/stickier-marketing-win-customers-digital-age/
- Published: 2015-04-26T16:06:00+01:00
- Author: Howard Lake

**In _Sticky Marketing _Grant Leboff argued that the old marketing system of shouting
messages at people was finished, replaced by providing value around your product
or service: brands needed to become sticky. **

This new edition of _[Sticky Marketing](https://fundraising.co.uk/books/sticky-marketing-everything-marketing-changed/)_,
_Stickier Marketing_**_,_** remains a complete guide to producing effective marketing
communications in a world of consumers empowered by new digital technology who do
not want to be shouted at but engaged with.

It shows readers how providing return on engagement, rather than return on investment,
and a customer engagement point, rather than a unique selling point, is what will
make the difference in today’s cluttered marketing place.

Updated throughout, this new edition also includes brand new chapters on content
marketing, discovery and mobile marketing.

## Reviews

“…should be considered nothing less than gospel.”
_Elite Business Magazine_

“Grant says the world wide web has commoditised the world, and being good at what
you do is the minimum entry level to be allowed to compete – this is very powerful
advice. It’s not about what your business does, it’s about how it does it, and who
you do it for.”
_Talk Business_

More from [stickymarketing.com](https://www.stickymarketing.com/books/stickier-marketing/).

## About Grant Leboff

**Grant Leboff** is one of the UK’s leading sales and marketing experts. He built
a successful direct marketing company in 2002 and sold it six years later. He now
serves as its non-executive director and runs a strategic consultancy via the Sticky
Marketing Club Ltd and the Sticky Communication Agency Ltd.

He frequently presents at events around the world and regularly contributes to outlets
such as The Daily Telegraph, The Independent, The Financial Times and BBC Radio.
He is author of_ [Sticky Marketing](https://fundraising.co.uk/books/sticky-marketing-everything-marketing-changed/)_,**_
[Stickier Marketing](https://fundraising.co.uk/books/stickier-marketing-win-customers-digital-age/)_**,
and [**Digital Selling**](https://fundraising.co.uk/books/digital-selling-use-social-media-web-generate-leads-sell/),
all published by Kogan Page.[](https://fundraising.co.uk/books/stickier-marketing-win-customers-digital-age/void(0))