# Start with Why

- Link: https://fundraising.co.uk/books/start-with-why/
- Published: 2011-12-27T15:51:00+00:00
- Author: Howard Lake

**Start with Why: How Great Leaders Inspire Everyone to Take Action**

Discover the book that is captivating millions on TikTok and that served as the 
basis for one of the most popular TED Talks of all time—with more than 56 million
views and counting. Over a decade ago, Simon Sinek started a movement that inspired
millions to demand purpose at work, to ask what was the WHY of their organisation.
Since then, millions have been touched by the power of his ideas, and these ideas
remain as relevant and timely as ever.
Start with Why asks (and answers) the questions:
why are some people and organisations more innovative, more influential, and more
profitable than others? Why do some command greater loyalty from customers and employees
alike? Even among the successful, why are so few able to repeat their success over
and over?People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers
had little in common, but they all started with WHY. They realised that people won’t
truly buy into a product, service, movement, or idea until they understand the WHY
behind it. Start with Why shows that the leaders who have had the greatest influence
in the world all think, act and communicate the same way—and it’s the opposite of
what everyone else does. Sinek calls this powerful idea The Golden Circle, and it
provides a framework upon which organisations can be built, movements can be led,
and people can be inspired. And it all starts with WHY.

## Reviews

“Each story will force you to see things from an entirely different perspective.
A perspective that is nothing short of the truth.”
**Mokhtar Lamani**, former ambassador,
special envoy to Iraq

## WATCH: Start with Why

Video: TEDx