# Sponsorship: How to Get It and How to Keep It

- Link: https://fundraising.co.uk/books/sponsorship-how-to-get-it-and-how-to-keep-it/
- Published: 2014-04-14T07:59:02+01:00
- Author: Howard Lake

**Dr Mike Turner is a sponsorship manager employed by large corporations and as 
an independent consultant.**

In his book he offers insights into the company operations and policies that drive
sponsorship decisions, explains the mindset of the individuals who control sponsorship,
and teaches you how to access the right person in the most effective way. He will
show you how to extract the best value from your organisation, prepare your proposal,
make your pitch and secure and keep your sponsorship.

In his book he gives insights into the company operations and policies that drive
sponsorship decisions, explains the mindset of the individuals who control sponsorship,
and teaches you how to access the right person in the most effective way. He will
show you how to extract the best value from your organisation, prepare your proposal,
make your pitch and secure and keep your sponsorship.[](https://fundraising.co.uk/books/sponsorship-how-to-get-it-and-how-to-keep-it/void(0))

A veteran of the sponsorship industry, Dr Turner is a Director of OBC Australia,
a business consultancy specialising in management and marketing strategies. He is
also a lecturer in Marketing and Entrepreneurship at Federation University Australia
and at La Trobe University’s Business School in Melbourne, Australia.