# Spin Sucks: Communication and Reputation Management in the Digital Age

- Link: https://fundraising.co.uk/books/spin-sucks-communication-and-reputation-management-in-the-digital-age/
- Published: 2014-03-12T19:27:00+00:00
- Author: Howard Lake

**Most PR books tell you how to “spin” your message. People are sick of that! _Spin
Sucks _will teach you how to communicate honestly, responsibly, openly, and authentically…
and truly _earn _the trust of your customers, stakeholders, investors, and communities.**

PR thought-leader and blogger Gini Dietrich runs the number one PR blog in the world,
spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical
communications.

Now, she’s integrated all she’s learned into a complete, actionable guide for every
business leader who understands there are new rules to communications, but don’t
know what to do. No matter what your organisation does, Dietrich will help you:

 * Share your story more powerfully—without sex, extortion, or “truth-stretching”
 * Humanise your organisation, even if you don’t have outsized personalities
 * Tell the truth, using the best techniques honed by centuries of storytellers
 * Overcome whisper campaigns, anonymous attackers, and trolls
 * Create fresh, honest content that’s compelling to both humans _and _Google
 * Systematically prepare yourself to engage more successfully online
 * Clarify and close gaps between your message and your customer’s perception
 * Celebrate your brand ambassadors
 * Master seven steps for handling online criticism, and transforming critics into
   fans
 * Keep others from stealing your great content
 * Learn actionable lessons from others’ successes (and failures)
 * Develop more positive, productive agency (or client) relationships
 * Converge paid, owned, earned, and shared media—and get more value from all of
   them

More at [spinsucks.com](http://spinsucks.com)