# Special Events: Proven Strategies for Nonprofit Fundraising

- Link: https://fundraising.co.uk/books/special-events-proven-strategies-for-nonprofit-fundraising/
- Published: 2003-10-10T23:37:00+01:00
- Author: Howard Lake

**As the philosopher Martin Buber wrote: “All real living is meeting.” People like
to get together. That’s why special events can often work so much better for nonprofit
organisations than other, less social types of fundraising programmes. **

From red-carpet galas to Saturday afternoon street fairs, special events offer nonprofits
an unparalleled opportunity to both raise money and make friends.

Yet for all the benefits—and they are great—inexperience and bad planning can make
these events more trouble—and a greater financial drain—than they are worth.

_Special Events: Proven Strategies for Nonprofit Fundraising_, Second Edition is
the complete guide to making your next nonprofit event the rousing success it can
be. Packed with author and development professional Alan Wendroff’s realistic insights
and pointers, this text provides a logical and comprehensive outline of event planning,
with a special emphasis on fitting these events into the larger framework of the
nonprofit’s organisational goals.

Inside you’ll find such helpful tools as:

 * Seven goals for a successful event
 * The Master Event Timetable (METT), a proven organizational tool that provides
   step-by-step guidance through the entire event process
 * A case study explaining in understandable detail how to implement the advice 
   and methods outlined
 * An accompanying CD that includes sample timelines, worksheets, checklists, budgets,
   writing examples, decision tables, and contracts

From choosing the right event to the best way of expressing thanks afterwards, _Special
Events_ covers all aspects of producing a winning fundraiser for your organization.
In addition to the brass tacks of managing logistics, the coverage includes thoughtful
discussions on how to take full advantage of the networking, volunteer recruitment,
public relations, and motivational opportunities your special event can provide.
This updated _Second Edition_ features new information in these areas, plus an entirely
new chapter on using the Internet for event planning.

With the needs of nonprofit organisations only growing as donations shrink, special
events become more and more vital in sustaining the life of these organisations.
Nonprofit lay leaders, professionals, and staff, as well as marketing professionals
and event planners who work with nonprofits, will all find in _Special Events, Second
Edition_ a clearly drawn road map leading to fundraising success.

## Reviews

“This comprehensive and detail rich book is a great addition to a fundraising library.
Novices will find their anxiety banished and seasoned professionals will find they
still can learn some things. If you want maximum mileage out of your events, use
this book!”
**Kim Klein**, Publisher, Grassroots Fundraising Journal

“Applause for Alan Wendroff’s book, Special Events Proven Strategies for Nonprofit
Fundraising, called for a Second Edition – an encore. Alan Wendroff uses his return
to the stage as an opportunity to expand upon and enrich his previously presented
special event strategies. In this updated edition, Wendroff guides the reader onto
the Internet with its cost effective, timely, and considerable means for planning
and conducting special events. The web-based strategies discussed in the Second 
Edition include volunteer enlistment, marketing to an expanded audience, and moment-
by-moment stewardship. The newly presented strategies can further your event’s success
and attract greater returns for addressing organizational mission objectives.”
**
Skip Henderson**, MSW, Providing Fund Raising Counsel

“Alan Wendroff takes special events seriously. This updated edition of his work 
is essential for organisations seeking to involve today’s potential donors and volunteers.”
**
Eugene R. Tempel**, Executive Director, The Center on Philanthropy at Indiana University,
headquartered at Indiana University-Purdue University Indianapolis