# Social Media for voluntary organisations

- Link: https://fundraising.co.uk/books/social-media-for-voluntary-organisations/
- Published: 2025-09-02T08:01:00+01:00
- Author: Howard Lake

**Social Media for voluntary organisations is a new title from the Directory of 
Social Change, offering an easy-to-follow guide to planning, implementing and evaluating
a social media strategy.**

Aimed at small and medium-sized charities and organisations that want to improvement
their reach and levels of engagement on social media. It is also designed to serve
those charities that are just starting out with using social media, or overhauling
their use of it.

## What it covers

Written by Dr Lucy Traynor, Senior Lecturer in Communication and Media and Associate
Dean for Education of the School of the Arts at the University of Liverpool, it 
covers:

 * Writing a social media strategy for your organisation
 * Getting your message seen and heard amid the noise
 * Crafting social media content that prompts engagement and support
 * Understanding analytics
 * Managing social media risk and problem-solving

It also includes bonus access to a template workbook (Word and Excel) based on worked
examples that appear as exercises in the book.