# Small Is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas

- Link: https://fundraising.co.uk/books/small-is-the-new-big-and-183-other-riffs-rants-and-remarkable-business-ideas/
- Published: 2007-06-28T20:32:00+01:00
- Author: Howard Lake

**As one of today’s most influential business thinkers, Seth Godin has now collected
the most provocative short pieces from his pioneering blog. This book also includes
his most popular columns from _Fast Company _magazine and several of the short e-
books he has written in the last few years.
Includes:

 * Clinging to Your Job Title?
 * The Persistence of Really Bad Ideas
 * The Seduction of ‘Good Enough’
 * Judging a Book by its Cover
 * Do Less

_Small is the New Big_ is packed with inspiring ideas: as Godin says in his introduction,‘
I’m certain that you’re smart enough to see the stuff you’ve always wanted to do
buried deep inside one of these riffs. And I’m betting that once inspired, you’ll
actually make something happen.’

He adds: “I dare you to read any ten of these essays and still be comfortable settling
with what you’ve got. You don’t have to settle for the status quo, for being good
enough, for getting by, for working all night.”[](https://fundraising.co.uk/books/small-is-the-new-big-and-183-other-riffs-rants-and-remarkable-business-ideas/void(0))