# Small Data: The Tiny Clues That Uncover Huge Trends

- Link: https://fundraising.co.uk/books/small-data-the-tiny-clues-that-uncover-huge-trends/
- Published: 2018-05-03T11:36:13+01:00
- Author: Howard Lake

**Big data might attract the headlines but what about small data? Martin Lindstrom
argues that this is just as important.**

[Martin Lindstrom](https://www.martinlindstrom.com/) is an advisor to companies 
including the Walt Disney Company, PepsiCo, Nestlé, LEGO, and Red Bull. He is the
author of the international bestseller, _Buyology_, as well as six other titles.

His book BRANDsense was acclaimed by the Wall Street Journal as “…one of the five
best marketing books ever published.”

Lindstrom was recognised by Time Magazine as one of the top 100 Most Influential
People in the World. In 2015, an independent study conducted among 30,000 marketers
named Lindstrom the world’s #1 brand-building expert; and Thinkers 50 recently named
him one of the world’s top 20 business thinkers.

Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising
marketers, as well as anyone with a curiosity about the endless variations of human
behaviour. You’ll learn…
• How a noise reduction headset at 35,000 feet led to the
creation of Pepsi’s new trademarked signature sound.• How a worn down sneaker discovered
in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.• How
a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.•
How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s
1,000 stores in 20 different countries.• How an ordinary bracelet helped Jenny Craig
increase customer loyalty by 159% in less than a year.• How the ergonomic layout
of a car dashboard led to the redesign of the Roomba vacuum.

## WATCH: Martin Lindstrom

Video: St Martin’s Publishing Group