# Retention Fundraising: the New Art and Science of Keeping Your Donors for Life

- Link: https://fundraising.co.uk/books/retention-fundraising-the-new-art-and-science-of-keeping-your-donors-for-life/
- Published: 2014-09-01T23:19:00+01:00
- Author: Howard Lake

**For three years, Roger Craver immersed himself in a study of nonprofits in the
U.S. and the U.K. His singular aim was to uncover why donors quit an organisation
and what can be done to make them stay. **

Among many findings, he uncovered seven key drivers that deepen a donor’s commitment,
the eight primary reasons why donors stop giving, and the major barriers to donor
retention.

There’s gold in your current donors and _Retention Fundraising_ is a detailed map
for mining those riches.

More from [retentionfundraising.com](http://retentionfundraising.com).

## Reviews

“This book sets out in detail how a long overdue transformational change can come
to be in this unacceptable and all-but-overwhelming modern fundraising paradigm.
It could be the most important book in a generation, not just for fundraisers but
also for CEOs and their senior management teams, board members, service staff… in
fact anyone who has any influence at all in any not-for-profit that wants to survive
and thrive.”
**Ken Burnett** 

## WATCH: Roger Craver in conversation with Daryl Upsall

 * **Read Giles Pegram CBE’s [review of Retention Fundraising](https://fundraising.co.uk/2014/09/09/review-retention-fundraising-roger-craver/).**