# Reality Check: Straight Talk about Sponsorship Marketing

- Link: https://fundraising.co.uk/books/reality-check-straight-talk-sponsorship-marketing/
- Published: 2014-09-19T18:02:00+01:00
- Author: Howard Lake

**A practical guide for non-profits seeking productive sponsor relationships, this
book is equally useful for sponsorship professionals and organisations that provide
sponsorship. **

The “secret” to a successful sponsorship isn’t really a secret at all. You will 
achieve far better longer-lasting results by selling solutions rather than begging
for support.

Reality Check’s practical exercises help to ensure the concepts are relevant to 
your particular situation and easy to apply.

This comprehensive sponsorship reference includes:

 * Inventory and Valuation
 * Finding your best prospects
 * Discovery session how-to’s
 * Proposals that work
 * Activation tips
 * Fulfilment guidelines and more