# Purple Cow: Transform Your Business by Being Remarkable

- Link: https://fundraising.co.uk/books/purple-cow-transform-your-business-by-being-remarkable/
- Published: 2005-01-27T20:32:00+00:00
- Author: Howard Lake

**What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they 
achieve spectacular growth, leaving behind former tried-and-true brands to gasp 
their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity–
aren’t working anymore. The golden age of advertising is over. It’s time to add 
a new P – the Purple Cow.**

Purple Cow describes something phenomenal, something counterintuitive and exciting
and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a 
Purple Cow into everything you build, and everything you do, to create something
truly noticeable. It’s a manifesto for anyone who wants to help create products 
and services that are worth marketing in the first place.

![Purple Cow - Penguin promotional material](https://wfay6x.infiniteuploads.cloud/
2022/02/purple-cow-penguin-promotion.jpg)