# Prospecting for Philanthropists: How to find major donors to support your charity

- Link: https://fundraising.co.uk/books/prospecting-for-philanthropists-how-to-find-major-donors-to-support-your-charity/
- Published: 2017-07-17T09:04:00+01:00
- Author: Howard Lake

**Using the latest available resources and assuming no prior knowledge, experienced
fundraiser Mathew Iredale shows you how to identify and attract wealthy donors who
will want to support _your_ charity with a major gift.**

Aimed at both local and national charities, this second edition of **Prospecting
for Philanthropists** is a highly readable, highly practical guide packed with information,
insight, tips and tried and tested practical advice on how to uncover major gift
prospects. It will enhance your fundraising potential by showing you how to discover
the very people who will make your fundraising campaign a success: major donors 
who will want to support _your_ charity.

And the second edition now includes a whole new chapter discussing data protection,
including making your research GDPR compliant.

This essential guide will show you what will motivate potential major donors to 
support _your_ charity, how to carry out research in accordance with data protection
legislation (including the all-important GDPR), the importance of matching the interests
of your prospects with specific areas of your work, the numerous techniques you 
can use to identify prospects, and the best research resources to qualify and rank
your prospects, so that you know who in your prospect pool to solicit first for 
a major gift and who to leave until later.

By the end you will be in possession of a list of prospects ready to be cultivated
for a major gift in support of _your_ charity.

## Author

[**Mathew Iredale**](https://fundraising.co.uk/books/prospecting-for-philanthropists-how-to-find-major-donors-to-support-your-charity/)
has worked in fundraising since 1995 and in prospect research since 2000, working
for charities including Alzheimer’s Society, Cancer Research UK, Great Ormond Street
Hospital Children’s Charity, Shelter and the Stroke Association.