# Promoting Your Cause: A Guide for Fundraisers and Campaigners

- Link: https://fundraising.co.uk/books/promoting-cause-guide-fundraisers-campaigners/
- Published: 2002-02-11T21:29:00+00:00
- Author: Howard Lake

**This title provides ideas to raise the profile of your organisation, establish
a positive reputation, increase awareness of your cause and communicate effectively
with your target audience. **

It covers:

 * defining your audience
 * printed material
 * websites
 * video and audio
 * using the media
 * open days, road shows and exhibitions
 * making a presentation
 * merchandise
 * creative packages
 * and tracking your progress and planning ahead.

Whether you need to commission a website, produce a leaflet for your project, develop
a newsletter or revamp your organisation’s image, this book will show you how.

Published in the **How to** guide series by the Directory of Social Change and Charities
Aid Foundation.

Other titles in this series:

Building a fundraising database using your PC
Peter Flory

[Find the Funds](https://fundraising.co.uk/books/find-funds-new-approach-fundraising-research-quothow-toquot-guide/)

Christopher Carnie

[Fundraising from Grant-Making Trusts and Foundations](https://fundraising.co.uk/books/fundraising-from-grant-making-trusts-and-foundations/)

Karen Gilchrist and Margo Horsley

[Looking after your Donors](https://fundraising.co.uk/books/looking-after-your-donors-quothow-toquot-guide/)

Karen Gilchrist

Organising Special Events
John F Gray and Stephen Elsden