# Pre-Suasion: A Revolutionary Way to Influence and Persuade

- Link: https://fundraising.co.uk/books/pre-suasion-revolutionary-way-influence-persuade/
- Published: 2016-10-28T23:21:22+01:00
- Author: Howard Lake

**In his global bestseller _Influence_, Professor Robert Cialdini transformed the
way we think about the craft of persuasion. Now he offers revelatory new insights
into the art of winning people over: it isn’t just what we say or how we say it 
that counts, but also what goes on in the moments before we speak.**

This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant
visual cues, and apparently unimportant details of location can prime people to 
say ‘yes’ even before they are asked. And as Cialdini reveals, it’s a world you 
can master. If you understand the tools of pre-suasion, you will better placed to
win a debate, get support for an idea or cause, promote a campaign – even persuade
yourself to do something you find difficult.

Drawing on the latest research, and packed with fascinating case studies, _Pre-Suasion_
is a masterclass in enhancing your powers of influence.

Reviews

“Fascinating, fluent and original.”
**Tim Harford**, author of _The Undercover Economist
Strikes Back_

“**Utterly fascinating.**“
**Adam Grant**,** **author of _Originals _and _Give and
Take_

**“Shockingly insightful.”**
**Chip Heath**,** **co-author of _Switch_ and _Made
to Stick_