# Perfect Phrases for Fundraising

- Link: https://fundraising.co.uk/books/perfect-phrases-for-fundraising/
- Published: 2012-08-28T10:28:00+01:00
- Author: Howard Lake

Precise language in a fundraising campaign is an absolute must. The words you choose
can make the difference between having your appeal read . . . or tossed. 

_Perfect Phrases for Fundraising_ provides everything you need to craft a message
that recipients will read and respond to. This quick-access guide is packed with
time-saving tips, message-crafting strategies, and ready-to-use phrases sure to 
get results in any campaign.

Master the right language for:

 * Telephone soliciting
 * YouTube, Facebook, and Twitter
 * One-on-one meetings
 * Board of director appeals
 * Organisation website campaigns