# People to People Fundraising: Social Networking and Web 2.0 for Charities

- Link: https://fundraising.co.uk/books/people-to-people-fundraising-social-networking-and-web-2-0-for-charities/
- Published: 2008-02-02T20:01:00+00:00
- Author: Howard Lake

**Cutting-edge strategies, data, and techniques from the world’s foremost ePhilanthropy
experts. **

Giving donors the chance to participate in and contribute to the success of a charity
beyond the online gift is proving to be successful for many nonprofits.

Find out how to make the most of your online fundraising efforts with the expert
advice found in _People to People Fundraising: Social Networking and Web 2.0 for
Charities_.

Featuring a Foreword by James Austin of Harvard University, this hands-on guide 
is filled with creative ideas, techniques, and suggestions to help readers harness
the power of social networking for your charity, including:

 * Getting supporters to do more than give
 * Evaluating your Web site
 * Blogs – an important development in fundraising
 * The power of celebrity in building communities
 * How to leverage an individual supporter’s social network
 * Online marketing to ethnic and special interest communities
 * How to influence single-gift Web donors to become monthly donors* The opportunities
   and challenges of multi-channel marketing
 * Why ePhilanthropy succeeds – seven pillars of e-success
 * Connecting with planned gift donors and prospects
 * Buttons and banners on company Web sites

Based on the authors’ decades of combined real-life experiences plus scores of international
case studies demonstrating ePhilanthropy success stories from around the world, 
People to People Fundraising provides a wealth of proven, practical techniques to
help you boost your organisation’s success.

## Reviews

“The current volume is a welcome addition to the understanding of uses of the Internet
in building donor-nonprofit interaction and relationships in a number of ways. It
is the first roadmap that is comprehensive.”
C**haritychannel.com**, 14 July 2008
[](https://fundraising.co.uk/books/people-to-people-fundraising-social-networking-and-web-2-0-for-charities/void(0))