# Nudge: Improving Decisions About Health, Wealth and Happiness

- Link: https://fundraising.co.uk/books/nudge-improving-decisions-about-health-wealth-and-happiness/
- Published: 2017-12-28T08:01:13+00:00
- Author: Howard Lake

**How do we make decisions? Poorly, it turns out. Nudge is designed to help us change
the way we think about decision-making.**

It is written by Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel
Prize in Economics.
_Nudge_ is relevant to fundraisers because no choice is ever
presented in a neutral way, even if we try to do so. By understanding how people
think, we can make it easier for them to choose what is best for them, their families
and society. 

In _Nudge_, Thaler and Sunstein invite us to enter an alternative world, one that
takes our humanness as a given. They show that by knowing how people think, we can
design choice environments that make it easier for people to choose what is best
for themselves, their families, and their society.

Using colourful examples from the most important aspects of life, Thaler and Sunstein
demonstrate how thoughtful “choice architecture” can be established to nudge us 
in beneficial directions without restricting freedom of choice. _Nudge_ offers a
unique new take-from neither the left nor the right-on many hot-button issues, for
individuals and governments alike.

“I love this book. It is one of the few books I’ve read recently that fundamentally
changes the way I think about the world”.
**Steven D. Levitt**, co-author of _Freakonomics_

 * **[Inside the Nudge Unit: How small changes can make a big difference](https://fundraising.co.uk/books/inside-nudge-unit-small-changes-can-make-big-difference/)
   by David Halpern (2019)**