# Noise: A Flaw in Human Judgment

- Link: https://fundraising.co.uk/books/noise-a-flaw-in-human-judgment/
- Published: 2021-09-02T08:02:00+01:00
- Author: Howard Lake

**Wherever there is human judgement, there is noise.** **From the world-leaders 
in strategic thinking and the multi-million copy bestselling authors of _Thinking
Fast and Slow_ and _Nudge_, the next big book to change the way you think.**

Imagine that two doctors in the same city give different diagnoses to identical 
patients – or that two judges in the same court give different sentences to people
who have committed matching crimes. Now imagine that the same doctor and the same
judge make different decisions depending on whether it is morning or afternoon, 
or Monday rather than Wednesday, or they haven’t yet had lunch. These are examples
of noise: variability in judgements that should be identical.

In _Noise_, Daniel Kahneman, Olivier Sibony and Cass R. Sunstein show how noise 
produces errors in many fields, including in medicine, law, public health, economic
forecasting, forensic science, child protection, creative strategy, performance 
review and hiring. And although noise can be found wherever people are making judgements
and decisions, individuals and organisations alike commonly ignore its impact, at
great cost.

Packed with new ideas, and drawing on the same kind of sharp analysis and breadth
of case study that made _Thinking, Fast and Slow_ and _Nudge_ international bestsellers,
Noise explains how and why humans are so susceptible to noise and bias in decision-
making. We all make bad judgements more than we think. With a few simple remedies,
this groundbreaking book explores what we can do to make better ones.

The _Sunday Times_ bestseller

‘A monumental, gripping book … Outstanding’
_Sunday Times_

‘_Noise_ may be the most important book I’ve read in more than a decade. A genuinely
new idea so exceedingly important you will immediately put it into practice. A masterpiece’
**
Angela Duckworth**, author of _Grit_

‘An absolutely brilliant investigation of a massive societal problem that has been
hiding in plain sight’
**Steven Levitt**, co-author of _Freakonomics_