# Newsjacking: The Urgent Genius of Real-Time Advertising

- Link: https://fundraising.co.uk/books/newsjacking-the-urgent-genius-of-real-time-advertising/
- Published: 2013-04-07T21:54:17+01:00
- Author: Howard Lake

**From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, 
Newsjacking features over 100 examples of outstanding creative advertising from 
around the world that use topicality and viral techniques to communicate with audiences
at high speed.**

Based on the themes and concepts the authors have devised through their groundbreaking
research, Newsjacking combines principles and creative strategies with inspiring
yet rapidly executed work to show how for advertising to be effective it has to 
move fast. Global brands are featured throughout and campaigns for Nestlé, Puma,
Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.