# Must-Have: The Hidden Instincts Behind Everything We Buy

- Link: https://fundraising.co.uk/books/must-have-the-hidden-instincts-behind-everything-we-buy/
- Published: 2017-10-06T12:46:47+01:00
- Author: Howard Lake

**Why do we buy what we buy? Geoffrey Miller, author of The Mating Mind, looks at
evolutionary psychology, genetics and consumer research to explain the hidden instincts
behind our choices.**

Why do we buy? What is it that governs our choice of car? How does advertising really
work? And what can the story of Aladdin teach us about today’s world?**

## Reviews

“One of the punchiest evolutionary psychologists now publishing … a major work of
subversion … it couldn’t be more timely”
**Evening Standard**

“Intelligent, engaging, exasperating and funny”
**New Scientist**

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