# Money for the Cause: A Complete Guide to Event Fundraising

- Link: https://fundraising.co.uk/books/money-for-the-cause-a-complete-guide-to-event-fundraising/
- Published: 2012-12-07T21:53:00+00:00
- Author: Howard Lake

**There has never been a greater need for raising the funds necessary to promote
the causes that will help build a sustainable future. **

In _Money for the Cause: A Complete Guide to Event Fundraising_, veteran nonprofit
executive director Rudolph A. Rosen lays out field-tested approaches that have been
among those that helped him and the teams of volunteers and professionals he has
worked with raise more than $3 billion for environmental conservation.

As Rosen explains, fundraising events can range from elite, black-tie affairs in
large cities to basement banquets and backyard barbecues in small-town America.

_Money for the Cause_ runs the gamut, demonstrating methods adaptable to most situations
and illustrating both basic and advanced techniques that can be duplicated by everyone
from novice volunteers to experienced event planners.

Each chapter begins with a pertinent, real-life anecdote and focuses on major areas
of event fundraising: business plans and budgets, raffles and auctions, tax and 
liability matters, contract negotiation, games and prizes, site selection, food 
service, entertainment, publicity, mission promotion, food and drink service, and
effective team building and use of volunteers. The author applies each topic to 
the widest possible range of events, providing practical detail and giving multiple
examples to cover the differences in types of organisations and their fundraising
activities.
Whatever the funding objective may be, _Money for the Cause: A Complete
Guide to Event Fundraising_ is both a textbook and a practical reference that will
be indispensable to anyone involved in mission-driven organisations, whether as 
a volunteer, a professional, a student, or an educator.From the Conservation Leadership
Series.