# Media Rules! Mastering Today’s Technology to Connect with and Keep Your Audience

- Link: https://fundraising.co.uk/books/media-rules-mastering-todays-technology-to-connect-with-and-keep-your-audience/
- Published: 2007-12-28T22:36:00+00:00
- Author: Howard Lake

When it comes to communicating with an ever-evolving audience, today’s organization
has more than enough tools to get the job done–blogs, podcasts, social networks,
search advertising, and much more. Yet the combination of rapid technological innovation
and continuous social shifts have left many organizations–from the largest corporation
to the smallest nonprofit–struggling to stay focused and execute their ideas.

Throughout their professional careers, authors Brian Reich and Dan Solomon have 
seen how changes in both technology and society can affect the communications and
operations of an organisation. Now, with Media Rules!, they provide you with a framework
for understanding this dynamic world and overcoming its many challenges.

Written in an engaging and accessible style, this reliable resource skillfully discusses
what it takes for today’s business leader and entrepreneur to survive and thrive
in the new communications universe. With this book as your guide, you’ll quickly
learn how to view everything you do as an organization through three broad lenses:
everything is fragmented and blurred, small things can gain great attention, and
we are all connected. Along the way, you’ll also discover how to distinguish yourself
from the competition by finding new ways to operate, creating new models to better
serve your audience, and harnessing the full potential that technology provides.

It doesn’t matter whether you’re in the business of disseminating information, developing
experiences, or producing products, this book will prepare you to:

 * Lead your organization and respond to today’s challenges with a strategy that
   ensures success
 * Leverage the new tools needed to navigate your organisation during periods of
   transition
 * Properly position your organisation to tap into new markets
 * And much more

Every theory, thought, and idea outlined in this book mirrors what authors Brian
Reich and Dan Solomon do for their clients–and the organisations they lead–every
day. Filled with in-depth insights, expert advice, and more than thirty-five interviews
of business innovators familiar with the many facets of this field, Media Rules!
offers a rare look at how you can effectively develop successful media-centric strategies
and reveals real ways to implement them in your everyday business endeavours.