# Marketing Strategy: for Effective Fundraising

- Link: https://fundraising.co.uk/books/marketing-strategy-for-effective-fundraising/
- Published: 2013-04-30T20:28:00+01:00
- Author: Howard Lake

**A well-planned marketing strategy has a key role in the execution of a successful
fundraising campaign. **

Peter Maple, now a senior lecturer with South Bank University, wears not only his
academic hat but also draws heavily on his hands on experience at a senior level
with major charities to provide a down-to-earth guide to effective marketing.

The book offers a strategic, integrated approach and enables readers to plan and
implement social marketing strategies with more impact and better coordination.

The new edition is planned to appeal to specialist fundraisers and managers wanting
a clearer view of:

 * Current best practice
 * A review of the established literature on the subject
 * Emerging trends and changes in fundraising and marketing in the not-for-profit
   sector
 * Developments in the sector and the new realities of the economic downturn
 * How marketing works for social enterprises and other organisations seeking to
   operate with a public benefit.

## Who is this book for?

_Marketing Strategy_ is aimed at fundraisers wanting to understand more clearly 
the role of social marketing as well as existing and student charity marketeers 
wanting to integrate fundraising and communications more effectively.

Peter Maple talks to DSC about his research and in particularly the issues with 
social marketing and the lack of integration by charities with their marketing efforts.