# Marketing Management for Nonprofit Organizations

- Link: https://fundraising.co.uk/books/marketing-management-for-nonprofit-organizations/
- Published: 2009-06-10T19:28:00+01:00
- Author: Howard Lake

**The third edition builds on the success of previous editions whilst also addressing
critical topics such as corporate responsibility and social entrepreneurship. **

Developments in relationship and public sector marketing, for example the increasing
emphasis on partnerships, as well as in fundraising media such as the Internet and
SMS messaging, are reflected in the new edition.

The text is divided into three parts, beginning with an introduction to the nonprofit
sector and the topic of marketing. It then moves on to develop a framework for marketing
planning, including a detailed consideration of topics such as overall direction,
market segmentation, branding, and positioning.

The text concludes with a series of chapters that explore the application of marketing
in a number of specific contexts.

The 520-page book includes 80 black and white line drawings and 32 black and white
half-tone illustrations.

The new edition is accompanied by an [online resource centre](https://global.oup.com/uk/orc/busecon/business/sargeant3e/),
comprising the following features:

**Student resources**

 * Web links to other websites of value to students specialising in the field
 * Self test quizzes (MCQs)
 * Details of new research work of relevance to students
 * Practitioner Insights boxes (boxed examples from industry)
 * Further reading list
 * Podcasts from practitioners and from own lectures and presentations

**Lecturer resources**

 * A Lecturer’s Manual comprising: PowerPoint slides of the diagrams in the book
 * Additional case studies of approximately 500 words (2-3 per sector specific chapter)
 * Guidance on how to use the case studies

## About Adrian Sargeant

**Adrian Sargeant** is The Robert Hartsook Professor of Fundraising, Indiana University.

 * **[Second edition of Marketing Management for Nonprofit Organisations published](https://fundraising.co.uk/2004/10/24/new-edition-marketing-management-nonprofit-organizations/)(
   24 October 2004)**