# Planning and Implementing your Major Gifts Campaign

- Link: https://fundraising.co.uk/books/major-gifts-campaign-wbs-j-b-fund-raising-school-series/
- Published: 2013-03-06T00:37:39+00:00
- Author: Howard Lake

**Suzanne Irwin-Wells’ guide to major gifts fundraising is part of the J-B Fund 
Raising School Series.**

_Planning and Implementing Your Major Gifts Campaign_ is part of the [Excellence in Fund Raising workbook](https://fundraising.co.uk/books/excellence-fund-raising-workbook-set/)
series.

This much-needed guide is designed to help fund raisers demystify the process of
major gifts fund raising and conduct a major gifts campaign that will get results.
Using an accessible workbook format, Suzanne Irwin-Wells, a well-respected fund 
raising expert, shows step by step how to identify prospects, select and train volunteers,
increase the confidence of solicitors, and plan and implement an effective major
gifts campaign. The book is filled with helpful worksheets, checklists, and real-
life examples.

## Reviews

“A practical and ready-to-use workbook. It provides form and structure to what can
seem an overwhelming undertaking. I particularly recommend it for people who have
not done major gifts campaigns before.”
**Kim Klein**, publisher, Chardon Press 
and GrassrootsFundraising Journal