# Major Donors: Finding Big Gifts in Your Database and Online

- Link: https://fundraising.co.uk/books/major-donors-finding-big-gifts-database-online/
- Published: 2006-05-01T15:20:00+01:00
- Author: Howard Lake

**Written by a group of experts for their nonprofit peers, _Major Donors: Finding
Big Gifts in Your Database and Online_ supplies all types of nonprofit organisations
with the best strategies for navigating the ever-changing world of fundraising on
the Internet. **

International in its examples, research, advice, and knowledge, this book is rich
with avenues and ideas about approaching prospective givers – and generous with 
cross-cultural tips about conducting cultivation and solicitation in various countries.

## About the authors

**Ted Hart**, ACFRE, ePMT, is an Internet and fundraising strategist with close 
to twenty years of experience in communications, fundraising, and nonprofit management.
He is founder and President of the international ePhilanthropy Foundation.

**James M. Greenfield**, ACFRE, FAHP, retired in February 2001, after completing
forty years as a fundraising professional at five hospitals and three universities.
He has written and edited eight books on fundraising management.

**Pamela M. Gignac**, Vice President, JMG Solutions Inc., has developed an extensive
background in fundraising and prospect research in the areas of donor development,
capital campaigns, and major gifts from individuals, companies, and foundations,
as well as annual campaigns, and special events.

**Christopher Carnie** is the Chairman of The Factary Ltd (U.K.) and Managing Director
of Factary Europe, specialists in providing tailor-made fundraising research for
the not-for-profit sector.

## Reviews

“At last, a practical book that helps us move our thinking in the critical future
area of major gift fundraising. As one of the oldest techniques in the fundraiser’s
armory, we have sat for too long using the same frameworks and techniques; this 
book offers new thinking, new insights, and new approaches that will help fundraisers
harness the potential of the growing band of high-net-worth individuals within their
country and internationally. This book is packed with up-to-the-minute, practical
information that will enhance existing major gift programs as much as it will help
beginners get their head around where to start.”
**Tony Elischer**, Managing Director,
THINK Consulting Solutions

“Institutional advancement is a deeply personal process that requires in-depth understanding
of our supporters, to the degree to which specific aspects of our own priorities
reflect our donors’ personal aspirations and interests. Prospect research is indispensable
to this process and to identifying possible supporters from thousands of possible
donors–it would have been impossible for the University of Toronto campaign to have
succeeded in the absence of our investment in prospect research.”
**Dr. Jon S. Dellandrea**,
Pro-Vice-Chancellor, Development and External Affairs, University of Oxford

“Major Donors offers some of the best advice from some of the world’s leading prospect
researchers, and it will help you to become a much better fundraiser. It is a great
resource and an important part of any fundraising library. When you follow the advice
in this book, you will raise much more money.”
**Harvey McKinnon**, President, Harvey
McKinnon Associates author of [Hidden Gold](https://fundraising.co.uk/books/hidden-gold/)
and How Today’s Rich Give, and coauthor of the international bestseller [The Power of Giving](https://fundraising.co.uk/books/power-of-giving-how-giving-back-enriches-us-all/).