# Machine, Platform, Crowd: Harnessing Our Digital Future

- Link: https://fundraising.co.uk/books/machine-platform-crowd-harnessing-our-digital-future/
- Published: 2018-01-04T16:28:24+00:00
- Author: Howard Lake

**From the authors of the best-selling _The Second Machine Age_, a leader’s guide
to success in a rapidly changing economy.**

We live in strange times. A machine plays the strategy game Go better than any human;
upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from
the crowd are repeatedly more innovative than those from corporate research laboratories.

Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered
shift: we must rethink the integration of minds and machines, of products and platforms,
and of the core and the crowd. The balance now favours the second element of the
pair, with massive implications for how we run our companies and live our lives.
McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit
for thriving in it. For start-ups and established businesses or for anyone interested
in the future, _Machine, Platform, Crowd_ is essential reading.

## Reviews

“For an astute romp through important digital trends, _Machine, Platform, Crowd_
is hard to beat.”
— _The Economist_

“… Andrew McAfee and Erik Brynjolfsson [use] their deep knowledge of the business
and technology sectors to build a detailed, cogent and conversational guide to where
we are and where we are going. The story is warmly and richly told… and amply supported
by notes, references and links. This book is in many senses a primer, a thorough
grounding for the digital warrior in the driving forces of the 21st-century economy.”
—
Book of the Week, _Times Higher Education_