# Library Fundraising and Friend-Raising on the Web

- Link: https://fundraising.co.uk/books/library-fundraising-and-friend-raising-on-the-web/
- Published: 1998-05-31T23:33:00+01:00
- Author: Howard Lake

**Since successful library fundraising has always been about outreach, what better
way to reach out than through the information superhighway. **

That’s what Adam Corson-Finnerty and Laura Blanchard, innovators at the University
of Pennsylvania, had in mind when they developed this guide to wired fundraising.

The CD-ROM (Windows and Macintosh OS) companion takes development officers from 
libraries of all types through the technological terrain of online fundraising.

Using in-depth examples, _Library Fundraising and Friend-Raising on the Web_ demonstrates
the ways a library can use the Internet to communicate its goals and accomplishments
to both the community and prospective donors.

In an easy-to-follow format, it offers readers the simple secret of adapting their
tried-and-true donor recognition and special exhibits to a Web environment. They
also provide tips on the fundamentals of e-commerce, which is taking off in the 
commercial world and promises a potential boon for attracting small contributions
that are sure to add up.

_Library Fundraising and Friend-Raising on the _Web also includes a rundown on learning
HTML basics as well as the best resources for learning more.[](https://fundraising.co.uk/books/library-fundraising-and-friend-raising-on-the-web/void(0))