# Legacy and In-memory Fundraising

- Link: https://fundraising.co.uk/books/legacy-and-in-memory-fundraising/
- Published: 2018-01-05T10:27:00+00:00
- Author: Howard Lake

**This guide brings together 24 of the charity sector’s biggest thinkers and most
experienced fundraisers to offer you sound, practical advice.**

You’ll learn techniques and strategies, as well as other important things to consider
such as legalities, ethics, timing, using events and identifying those to target.

Published by the [Directory of Social Change](https://www.dsc.org.uk/content/legacy-memory-fundraising/),
it covers essential information on how to manage legacy income and is packed with
case studies and has been updated to take account of recent developments in:

 * Legacy data analysis
 * Digital communications and media
 * New in-memory giving strategies
 * Legacy administration systems

> ‘This book reads like a who’s who of some of the greatest legacy and in-memory
> fundraisers over the past decade. From crafting your case for support to creating
> conversations; and from legacy forecasting to legal pitfalls – this book has it
> all.”
> Rob Cope, Director, Remember A Charity and Director of Development, the Institute
> of Fundraising

## ⏎ WATCH: Claire Routley on legacy and in-memory fundraising

The book is published in association with the Hartsook Centre for Sustainable Philanthropy
at Plymouth University and the Chartered Institute of Fundraising.