# It’s not just about the money

- Link: https://fundraising.co.uk/books/its-not-just-about-the-money/
- Published: 2014-12-16T17:24:00+00:00
- Author: Howard Lake

**How to build authentic major donor relationships**

Are you searching for the next big idea in fundraising to help your organization
soar? It’s actually right under your nose in your database. Major Donors.

Right here, right now, you have the donors who have the capacity to give five, six,
and yes, seven figure gifts. This book tells you how to find them, and what to do
once you have them.

Richard Perry and Jeff Schreifels tell you everything you need to do to take your
organization to a new level of performance in major gifts. This book is packed with
easy to implement ideas and strategies to create, build, and manage a robust major
gift program. You won’t put this book down. You’ll be entertained and helped. You
will learn how to create a culture that puts relationships with donors above everything
else.

You will be left inspired to succeed; because, ultimately, it’s NOT just about the
money.

## About Richard Perry and Jeff Schreifels

Read the authors’ blog, [Passionate Giving](https://veritusgroup.com/blog/).

And listen to their podcast, [Nothing But Major Gifts](https://veritusgroup.com/podcasts):

![Nothing But Major Gifts podcast by Richard Perry and Jeff Schreifels ](https://
wfay6x.infiniteuploads.cloud/2022/08/nothing-but-major-gifts-podcast.jpg)