# Inside the Nudge Unit: How small changes can make a big difference

- Link: https://fundraising.co.uk/books/inside-nudge-unit-small-changes-can-make-big-difference/
- Published: 2016-03-03T16:33:53+00:00
- Author: Howard Lake

**Behavioural economics is being applied by governments, and is also been used to
help improve fundraising results.**

Dr David Halpern, behavioural scientist and head of the government’s Behavioural
Insights Team, or _Nudge Unit_, invites you inside the unconventional, multi-million
pound saving initiative that makes a big difference through influencing small, simple
changes in our behaviour.

Using the application of psychology to the challenges we face in the world today,
the Nudge Unit is pushing us in the right direction. This is their story.

With a foreword by **Richard Thaler**, winner of the Nobel Prize in Economics.

This new updated edition was published in 2019.

## About David Halpern

**Dr David Halpern** is currently Chief Executive of the Behavioural Insights Team(
BIT) and the UK’s National Adviser on What Works. Prior to this, David was Chief
Analyst in the Prime Minister’s Strategy Unit (2001–2007), and has held academic
positions at the Universities of Cambridge, Oxford and Harvard. The work of BIT 
has led to numerous changes in government policy – from different ways of spending
and saving money, to changes in regulation and legislation – and above all, to remarkable
results.

## Reviews

“A stunning book – thrilling, eye-opening and deeply informative”
**Alain de Botton**

“There is no better guide to governance in the twenty-first century”
**Cass C Sunstein**,
co-author of _[Nudge](https://fundraising.co.uk/books/nudge-improving-decisions-about-health-wealth-and-happiness/)_

“Explains how to change people’s behaviour in subtle but profound ways. Politicians
of all parties could learn from this book”.
**Guardian**