# Infographics: The Power of Visual Storytelling

- Link: https://fundraising.co.uk/books/infographics-the-power-of-visual-storytelling/
- Published: 2012-08-22T23:39:00+01:00
- Author: Howard Lake

**In today’s fast-paced environment, you must communicate your message in a concise
and engaging way that sets it apart from the noise. Visual content—such as infographics
and data visualization—can accomplish this. **

With DIY functionality, _Infographics: The Power of Visual Storytelling_ will teach
you how to find stories in your data, and how to visually communicate and share 
them with your audience for maximum impact.

_Infographics_ will show you the vast potential to using the communication medium
as a marketing tool by creating informative and shareable infographic content.

 * Learn how to explain an object, idea, or process using strong illustration that
   captures interest and provides instant clarity
 * Discover how to unlock interesting stories (in previously buried or boring data)
   and turn them into visual communications that will help build brands and increase
   sales

Use the power of visual content to communicate with and engage your audience, capture
attention, and expand your market.

## About the authors

Lankow, Crooks, and Ritchie are the three cofounders of Column Five, a leading creative
agency specialising in infographic design, data visualisation, and social PR.