# The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

- Link: https://fundraising.co.uk/books/inevitable-understanding-12-technological-forces-will-shape-future/
- Published: 2017-10-23T14:53:00+01:00
- Author: Howard Lake

**Fundraisers have had to address all kinds of change – social, technological, and
political. But what else is coming that they need to take note of?**

Much of what will happen in the next thirty years is inevitable, driven by technological
trends that are already in motion.

In this fascinating, provocative new book, Kevin Kelly provides an optimistic road
map for the future, showing how the coming changes in our lives–from virtual reality
in the home to an on-demand economy to artificial intelligence embedded in everything
we manufacture–can be understood as the result of a few long-term, accelerating 
forces.

Kelly both describes these deep trends–interacting, cognifying, flowing, screening,
accessing, sharing, filtering, remixing, tracking, and questioning–and demonstrates
how they overlap and are codependent on one another. These larger forces will completely
revolutionise the way we buy, work, learn, and communicate with each other.

 By understanding and embracing them, says Kelly, it will be easier for us to remain
on top of the coming wave of changes and to arrange our day-to-day relationships
with technology in ways that bring forth maximum benefits.

Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance 
on where their business, industry, or life is heading–what to invent, where to work,
in what to invest, how to better reach customers, and what to begin to put into 
place–as this new world emerges.

## Reviews

“How will the future be made? Kevin Kelly argues that the sequence of events ensuing
from technical innovation has its own momentum . . . and that our best strategy 
is to understand and embrace it. Whether you find this prospect wonderful or terrifying,
you will want to read this extremely thought-provoking book.”**Brian Eno**, musician
and composer**

“Kevin Kelly has been predicting our technological future with uncanny prescience
for years. Now he’s given us a glimpse of how the next three decades will unfold
with _The Inevitable, _a book jam-packed with insight, ideas, and optimism.”
**Ernest
Cline**, author of _Ready Player On_**_e_**