# How to Write Successful Fundraising Appeals

- Link: https://fundraising.co.uk/books/how-to-write-successful-fundraising-appeals/
- Published: 2013-05-28T12:56:00+01:00
- Author: Howard Lake

**Now in a completely revised third edition, this classic book shows how to create
winning appeals that will realise the full potential of direct mail and online fundraising.**

Written by fundraising expert Mal Warwick, with assistance from Eric Overman, this
comprehensive resource gives nonprofit fundraising staff the information needed 
to write compelling fundraising appeals for any medium. If you follow Warwick’s 
guidelines, your direct mail and online fundraising campaigns will produce better
results, year after year.

Written in an easy-to-read style, the book is filled with practical techniques, 
proven approaches, and illustrative examples of both successful and unsuccessful
appeals based on the authors’ wealth of experience fundraising for hundreds of nonprofits.
Step-by-step and appeal by appeal, the book shows how to navigate the fundraising
appeal process with ease. T

o meet the demands of today’s socially connected donors, this new edition explains
how to mesh today’s online technologies with direct mail to produce optimal fundraising
results. You’ll learn how to use e-mail, websites, Facebook, Twitter, and mobile
technology to recruit more donors and raise more money.

The book includes current research on timely topics such as online vs. offline behaviour,
online giving statistics, demographics, and best practices in integrated fundraising.

If you’re a nonprofit professional eager to master the latest methods in fundraising,
or simply need to write direct mail appeals for your organisation, _How to Write
Successful Fundraising Appeals_ will help you hone your skills and create appeals
that will hit the mark every time.

Published in **The Jossey-Bass Nonprofit Guidebook Series**.[](https://fundraising.co.uk/books/how-to-write-successful-fundraising-appeals/void(0))