# How to Win Friends and Influence People

- Link: https://fundraising.co.uk/books/how-to-win-friends-and-influence-people/
- Published: 2021-08-13T08:15:00+01:00
- Author: Howard Lake

**In _How to Win Friends and Influence People_, Dale Carnegie offers practical advice
and techniques for how to get out of a mental rut and make life more rewarding.**

Understanding these skills will support many fundraisers in their fundraising, and
in supporting colleagues and trustees in making the most of their contacts and opportunities.

His advice will teach you how to:

 * make friends quickly and easily
 * increase your popularity
 * persuade people to follow your way of thinking
 * enable you to win new clients and customers
 * become a better speaker
 * boost enthusiasm among your colleagues

This classic book “will turn your relationships around and improve your interactions
with everyone in your life”.

Dale Carnegie has been described as ‘the arch-priest of the art of making friends’.
He is a pioneer of the development of personal business skills, self-confidence 
and motivational techniques.

His books – most notably _How to Win Friends and Influence People _– have sold tens
of millions worldwide.