# How to Create Lifelong Donors through Monthly Giving

- Link: https://fundraising.co.uk/books/how-to-create-lifelong-donors-through-monthly-giving/
- Published: 2021-10-14T23:45:52+01:00
- Author: Howard Lake

**You’ll rejoice _or_ you’ll grimace when you read Harvey McKinnon’s new book, _How
to Create Lifelong Donors Through Monthly Giving_.**

If you have a monthly donor programme, you’ll rejoice because you’ll discover ways
to tweak, enhance, and refine what you’re doing already.

But if you don’t have a programme, you’ll grimace at the opportunity you’re squandering
by overlooking this proven money-maker.

McKinnon, an expert on monthly giving, convincingly shows that:

 * Practically ANY organisation can attract monthly donors.
 * Even if your organisation is starting from scratch, you can depend on 10 percent
   or more of your current donors immediately converting to monthly giving.
 * Your file of monthly donors can mushroom to 40 or 50 percent or more with targeted
   effort.
 * A majority of those donors will regularly upgrade their gifts and continue to
   give for 10, 15, or 20 years.
 * And, most importantly, with a robust monthly giving programme in place, you’ll
   have a guaranteed, LOW COST revenue stream you can count on year in and year 
   out.

With great clarity, McKinnon spells out exactly what you need to know, and what 
you need to do, to establish or refine your programme. His is a laser focus that
explores the initial challenges you’ll face, dispels a multitude of misconceptions,
and serves up the step by step specifics to undergird your successful effort.

## **About the Author**

Harvey McKinnon wrote _[Hidden Gold](https://fundraising.co.uk/books/hidden-gold/)_,
the first book on the subject. It has helped fellow fundraisers raise many billions
of dollars through sustainer programs.

His bestselling book [The 11 Questions Every Donor Asks](https://fundraising.co.uk/books/the-11-questions-every-donor-asks-and-the-answers-all-donors-crave/)
is used as a major gift training manual at organisations throughout the US and Canada.

McKinnon is also the co-author of the #1 international best-seller [The Power of Giving: How Giving Back Enriches Us All](https://fundraising.co.uk/books/power-of-giving-how-giving-back-enriches-us-all/).
It won the Nautilus Gold Award for Best Books on Social Change, and it was also 
selected as an Amazon Best Book of the Year. It has been translated into nine languages(
all royalties have been donated to charities).

He has produced many award-winning documentary films that have been aired on the
BBC, CBC, PBS, and networks around the world. They include Side-By-Side: Women Against
AIDS, The Black Sea in Crisis, and biographies of David Suzuki and William Shatner.

He is a keynote speaker and highly rated trainer who has taught fundraising around
the world. His consulting company, with offices in Vancouver and Toronto, works 
with dozens of clients in Canada and the USA. He has served on many nonprofit and
foundation boards.

## Reviews

“A trove of practical ideas to grow your income”
**Rosemary Oliver**, Director of
Development, Amnesty International

“Harvey McKinnon is a veteran author and wordsmith.”
_**Jerold Panas**, Author of
Major Gifts_