# How to Connect With Donors and Double the Money You Raise

- Link: https://fundraising.co.uk/books/how-to-connect-with-donors-and-double-the-money-you-raise/
- Published: 2011-01-15T14:44:00+00:00
- Author: Howard Lake

**Too often we see donors through the distorted lens of retention rates, average
gifts, moves management, and gift table place setters. It is as if our donors have
become video game avatars we can manipulate. **

While that may help us harvest low-hanging gifts, fundraisers who reap the real 
bounty do something many neglect in this era of Facebook.

They engage their donors in a multitude of ways, large and small, as Wolf demonstrates
through irresistible, real-life stories.

How to Connect with Donors and Double the Money You Raise convincingly shows that
successful fundraising is all about turning a name into a relationship. When you
do that, the money will flow.

## About Dr Thomas Wolf

After serving as the founding Director of the New England Foundation for the Arts
for seven years, Tom Wolf established a consulting firm in 1983 (now called WolfBrown)
to assist nonprofit organisations and the philanthropic sector. Helping his clients
increase fundraising results and improve management practices, he also assisted 
10 of the 50 largest U.S. foundations and various government agencies with their
grants programmes. 

## Reviews

Tom Wolf focuses on the relationship side of fundraising, and therefore provides
a welcome relief as the craft becomes increasingly metric-oriented – the number 
of calls, meetings, asks. He provides great encouragement to use more imagination,
time, and care in connecting to people. 
**Christine Letts**, Senior Associate Dean,
Harvard Kennedy School

Story by story, this book is brimming with wisdom. Inspiring but practical, rooted
in long experience but immediately applicable, it proves Tom’s point: that fundraising
is all about building relationships. 
**Rushworth Kidder**, President, Institute
for Global Ethics