# How Change Happens: Why Some Social Movements Succeed While Others Don’t

- Link: https://fundraising.co.uk/books/how-change-happens-why-some-social-movements-succeed-while-others-dont/
- Published: 2018-06-10T10:49:00+01:00
- Author: Howard Lake

**Why do some changes occur, and others don’t? What are the factors that drive successful
social and environmental movements, while others falter? **

_How Change Happens_ examines the leadership approaches, campaign strategies, and
ground-level tactics employed in a range of modern social change campaigns.

The book explores successful movements that have achieved phenomenal impact since
the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid
rain elimination. It also examines recent campaigns that seem to have fizzled, like
Occupy Wall Street, and those that continue to struggle, like gun violence prevention
and carbon emissions reduction.

And it explores implications for movements that are newly emerging, like Black Lives
Matter. By comparing successful social change campaigns to the rest, _How Change
Happens_ reveals powerful lessons for changemakers who seek to impact society and
the planet for the better in the 21^(st) century.

## Author

Author **Leslie Crutchfield** is a writer, lecturer, social impact advisor, and 
leading authority on scaling social innovation. She is Executive Director of the
Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough 
School of Business, and co-author of two previous books, _Forces for Good_ and _Do
More than Give._