# Hooked: How to Build Habit-Forming Products

- Link: https://fundraising.co.uk/books/hooked-build-habit-forming-products/
- Published: 2014-11-29T16:02:00+00:00
- Author: Howard Lake

**Eyal’s book includes analysis of web pages and how they can be redesigned to be
far more effective.**

He writes:

> _“Any technology or product that significantly reduces the steps to complete a
> task will enjoy high adoption rates by the people it assists” _

Why do some products capture widespread attention while others flop? What makes 
us engage with certain products out of sheer habit? Is there a pattern underlying
how technologies hook us?

Nir Eyal answers these questions and many more by explaining the [Hook Model](https://www.nirandfar.com/how-to-manufacture-desire/)—
a four-step process embedded into the products of many successful companies to subtly
encourage customer behaviour. Through consecutive “hook cycles,” these products 
reach their ultimate goal of bringing users back again and again without depending
on costly advertising or aggressive messaging.

![Hooked - how to build habit-forming products, by Nir Eyal (cover)](https://wfay6x.
infiniteuploads.cloud/2016/04/hooked-updated-cover-US-742x1024-1.png)

_Hooked_ is based on Eyal’s years of research, consulting, and practical experience.
He wrote the book he wished had been available to him as a start-up founder—not 
abstract theory, but a how-to guide for building better products. _Hooked_ is written
for product managers, designers, marketers, start-up founders, and anyone who seeks
to understand how products influence our behaviour.

## About Nir Eyal

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology,
and business. He is the author of the bestselling book, _Hooked: How to Build Habit
Forming Products_.

Nir founded and sold two companies since 2003 and has taught at the Stanford Graduate
School of Business and the Hasso Plattner Institute of Design. In addition to blogging
at NirAndFar.com, Nir’s writing frequently appears in _The Harvard Business Review_,
_Inc_, and _Psychology Today_ among many others.

More from [Nir and Far](https://www.nirandfar.com/hooked/), including a free resource
pack.

## Reviews

“The most high bandwidth, high octane, and valuable presentation I have ever seen
on this subject”
**Rory Sutherland**, vice chairman, Ogilvy & Mather