# Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions

- Link: https://fundraising.co.uk/books/higher-bid-how-to-transform-special-event-fundraising-with-strategic-auctions/
- Published: 2018-03-13T20:07:50+00:00
- Author: Howard Lake

**This US book shows you how charity benefit auctions can be made a centrepiece 
of fundraising special events to drive both short- and long-term fundraising goals
while providing a fun and inspiring opportunity to generate awareness and keep supporters
excited about the mission. **

Using Kathy Kingston’s proven framework, you’ll learn effective ways to:

 * Strategically increase high-profit revenue streams
 * Increase your organization’s donor base
 * Empower the board toward efficiency and productivity
 * Engage supporters more deeply and keep them invested

Donors are the lifeblood of any nonprofit organisation, and sustainable revenue 
depends upon their high engagement and willingness to give. Well-executed benefit
and charity auctions have proven to be effective fundraisers for nonprofits, associations,
and schools of all types, and _A Higher Bid_ is the expert guide to optimising these
special events for maximum impact.