# Hidden Persuasion: 33 Psychological Influence Techniques in Advertising

- Link: https://fundraising.co.uk/books/hidden-persuasion-33-psychological-influence-techniques-in-advertising/
- Published: 2019-04-22T14:28:00+01:00
- Author: Howard Lake

**Hidden Persuasion analyses advertising beyond the persuasive power of the imagery
itself. It explains the psychology behind 33 effective influence techniques in visual
persuasion and how to apply them. **

The techniques range from influencing essentials to more obscure and insidious ones.
The reader will gain deep insights into how visual means are constructed to influence
behaviour and decision making on an unconscious level. 

All techniques are supported by visual references and additional information on 
the psychology and behaviour change. This publication is not just an eye opener 
for professionals and students in the communications and design field, but also 
for anybody who wants to understand how our behaviour is influenced unconsciously
by advertising, social campaigns and governmental messages. The book is co-authored
by leading figures in social influence and visual persuasion. 

![Double page from Hidden Persuasion book](https://wfay6x.infiniteuploads.cloud/
2021/09/hidden-persuasion-double-page-1024x695.jpg)

Photo: [Laurence King](https://www.laurenceking.com/product/hidden-persuasion/)

![Double page from Hidden Persuasion book](https://wfay6x.infiniteuploads.cloud/
2021/09/hidden-persuasion-double-page-2-1024x750.jpg)

Photo: [Laurence King](https://www.laurenceking.com/product/hidden-persuasion/)

## Authors

**Marc Andrews** is a psychologist, art director and designer. He holds a master’s
degree in Behavioural Science and a Master of Arts in Graphical/Editorial Design.

**Dr Matthijs van Leeuwen** is an assistant professor of Social Influence and Persuasion
at the Radboud University of Nijmegen. 

**Professor Dr Rick van Baaren** is professor of Behavioural change and Society 
at Radboud University Nijmegen. 

## Reviews

_“These hidden persuasions are a driving force behind advertising, and they’re way
more common than you might think”. _
_Wired.com_