# Guerrilla Marketing for Nonprofits

- Link: https://fundraising.co.uk/books/guerrilla-marketing-for-nonprofits/
- Published: 2010-08-02T20:01:00+01:00
- Author: Howard Lake

**250 Tactics to Promote, Motivate, and Raise More Money**

The “Father of Guerrilla Marketing”, Jay Conrad Levinson delivers the first book
to adapt the profit-producing principles of Guerrilla Marketing to the world of 
nonprofits.

The nonprofit sector has increased by 65%–a flood of new organizations are vying
for donations, competing for volunteers, and carving out their share of the marketplace.

Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers
how to gain the competitive edge they need by replacing their lack of money with
the power of time, energy, imagination, and information—allowing them to maximize
their impact and raise more money!

Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and
relevant tactics and tools, nonprofit marketers learn how to boost public awareness,
increase effectiveness in recruiting volunteers, mobilise advocates, and raise more
money—no matter the state of their finances.

• Introduces the “seven golden rules” for fundraising success and recruiting volunteers

• 200 proven weapons of Guerrilla Marketing customized for nonprofits

• Covers publicity and social media tactics specific to the nonprofit community

• Concepts are illustrated through real-world examples and comparison tables

Reviews

“Buy this book immediately if you are on a mission to do good in this world. It’s
jam-packed with concrete ways to effect great changes – even if you have tiny staffs
and itty-bitty budgets. Guerrilla Marketing for Nonprofits is a Godsend to nonprofits
and do-gooders everywhere.”
**Katya Andresen**, COO, Network for Good and author
of _Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes_