# Great Fundraising Organizations

- Link: https://fundraising.co.uk/books/great-fundraising-organizations-book/
- Published: 2024-09-23T01:05:00+01:00
- Author: Howard Lake

**Why and How The World’s Best Charities Excel at Raising Money**

Learn how to unlock new growth opportunities by transforming your organization’s
approach to fundraising.

In _Great Fundraising Organizations,_ renowned nonprofit consultant Alan Clayton
delivers a proven blueprint for charities and non-profits worldwide to scale their
fundraising efforts and their effectiveness. Based on data gathered over twenty 
years of work with more than 500 organizations including Unicef and WWF, this book
explains exactly what works and why, revealing to readers the rigorously researched
mindsets, strategies, and practices in use by Great Fundraising Organizations (GFOs)―
rare organizations that have the ability to unlock the fundraising revenue they 
need to meet or exceed performance and mission goals.

Accessible, confident, and infused with Clayton’s signature style of observational
humour, this book delivers everything readers need to fundraise more effectively
with certainty, clarity, and confidence.

![Great Fundraising Organizations - why and how the world's best charities excel
at raising money. Cover of book by Alan Clayton.](https://wfay6x.infiniteuploads.
cloud/2024/09/great-fundraising-organisations-alan-clayton-front-cover-high-res.
png)

Some of the ideas explored by Clayton include:

 * Evidence to explain why some non-profits dramatically grow their revenues whilst
   others don’t.
 * What makes leadership for a Great Fundraising Organization different.
 * That a precise set of internal behaviours are more important in driving growth
   than external factors.
 * Why some fundraising communications drive growth and why some don’t.

_Great Fundraising Organizations_ earns a well-deserved spot on the bookshelves 
of nonprofit CEOs, directors of fundraising, board chairs and members, and all fundraising
professionals seeking to apply tried-and-tested methods for fundraising success 
and growth to their organizations.

## Reviews

![Book review by Katherine Raskob, CEO of Fundraising Institute Australia. "This
is truly an important and excellent guide to achieving fundraising success".](https://
wfay6x.infiniteuploads.cloud/2024/09/GFO-book-quote-Katherine-Raskob-2-1200-x-1200-
px-1.png)

![Book receive by Katherine Raskob. "If you want to learn the keys to unlocking 
how to be a great fundraising organisation including how to bridge the divide between
fundraising and other functions in nonprofit organisations, then Alan Clayton's 
Great Fundraising Organizations is a must read".](https://wfay6x.infiniteuploads.
cloud/2024/09/GFO-book-quote-Katherine-Raskob-1-1200-x-1200-px.png)

![Great Fundraising Organizations, with book cover in the top right.

"The most 
exciting scientific project I have ever been involved with and the generation of
literally billions of dollars for nonprofits around the globe."
- Professor Adrian
Sargeant, Institute for Sustainable Philanthropy](https://wfay6x.infiniteuploads.
cloud/2024/09/great-fundraising-organisation-book-quote-adrian-sargeant.jpeg)

![Great Fundraising Organizations, with book cover in the top right.

"This book
is magnificent. It's the book the charity sector needs right now! It needs to be
seen by every staff member, board member... and donor!"
- Alex Hyde-Smith, Chief
Marketing Officer, Alzheimer's Society UK.](https://wfay6x.infiniteuploads.cloud/
2024/09/great-fundraising-organisation-book-quote-alex-hyde-smith.jpeg)

!["There are many good ideas but there are a few great ideas. The challenge is to
know the difference. And with fundraising, it is "Great Fundraising" that propels
your organisation towards the great ideas to happen". Quote from Scott Chapman, 
CEO, Royal Flying Doctors Service, Australia.](https://wfay6x.infiniteuploads.cloud/
2024/09/4.png)

![](https://wfay6x.infiniteuploads.cloud/2024/09/5.png)

![](https://wfay6x.infiniteuploads.cloud/2024/09/6.png)

![](https://wfay6x.infiniteuploads.cloud/2024/09/7.png)

![](https://wfay6x.infiniteuploads.cloud/2024/09/GFO-book-quote-Katherine-Raskob-
2-1200-x-1200-px.png)

![Quote about Great Fundraising Organizations from Katherine Raskob, Chief Executive
Officer, Fundraising Institute Australia: "if you want to learn the keys to unlocking
how to be a great fundraising organisation including how to bridge the divide between
fundraising and other functions in nonprofit organisations, then Alan Clayton's 
Great Fundraising Organizations is a must read".](https://wfay6x.infiniteuploads.
cloud/2024/09/GFO-book-quote-Katherine-Raskob-1-1200-x-1200-px-1.png)
