# Google AdWords For Dummies

- Link: https://fundraising.co.uk/books/google-adwords-for-dummies/
- Published: 2012-06-22T12:43:00+01:00
- Author: Howard Lake

Google AdWords is a unique tool that allows you to set your own budget and create
ads and choose keywords that **are specifically related to your business. This handy
guide walks you through the newest tips, tricks, and techniques for maximizing your
AdWords campaign. **

Presenting coverage that is nearly entirely rewritten or revised, this practical
guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile
advertising, advanced ad writing, and the new Google display network. In addition,
the author provides updates that reflect helpful new best practices.

 * Boasts approximately 85 percent updated or new content
 * Updates popular topics such as experiments, ad extensions, feeds for e-commerce,
   mobile advertising, advanced ad writing, and more
 * Incorporates changes to the AdWords interfaces
 * Shares best practices in split testing, opt-in landing page structure, and ad
   group structure
 * Reviews new, free tools included in AdWords as well as new and improved third-
   party tools

With this handy reference by your side, you’ll discover the best way to make a Google
AdWords campaign to work for _you_!

## Authors

**Howie Jacobson** is an Internet marketing strategist who specialises in helping
clients succeed with Google AdWords.

**Joel McDonald** is a Google AdWords consultant and popular conference speaker.

**Kristie McDonald** is a Google AdWords Certified Professional and a strategic 
marketing consultant.

All three are partners at the online marketing firm Vitruvian.