# Goodvertising: Creative Advertising that Cares

- Link: https://fundraising.co.uk/books/goodvertising-creative-advertising-that-cares/
- Published: 2017-09-25T14:31:47+01:00
- Author: Howard Lake

**Goodvertising started as an idea by former advertising executive Thomas Kolster.
The idea turned into this book, and into a movement “with the aim of inspiring us
all – advertisers, marketers, NGO’s and brands alike – to spark new and better solutions.”**

Can advertising be a force for good? Can it bring about positive social or environmental
change? Should it tell the truth about a brand?

With today’s consumers being more informed, empowered and ethically minded than 
ever, advertising needs to do all those things and more.

Organised around 10 Commitment chapters, _Goodvertising_ showcases outstanding creative
work from over 120 campaigns from around the world that communicate that the client
is actively being and doing good.

Each campaign is from a leading agency working in the full spectrum of media channels
for an international array of clients including Unilever, Coca-Cola, Ben & Jerrys,
Nike, Tropicana, Volkswagen, Fiat, Levis, Toyota, Honda, Sainsburys, Microsoft and
IKEA, and charities including Greenpeace, Amnesty International, PETA and WWF.

For any advertising or branding professional, this timely and much-needed book will
provide inspiration and insights into how being good doesn’t lead to dull advertising.
[](https://fundraising.co.uk/books/goodvertising-creative-advertising-that-cares/void(0))