# Givenomics

- Link: https://fundraising.co.uk/books/givenomics/
- Published: 2013-04-05T18:13:00+01:00
- Author: Howard Lake

**How giving creates sustainable success for companies’ customers and communities**.

Are current business models part of the problem or part of the solution? Givenomics
draws upon the experience of **building a not for profit social enterprise called
TheGivingMachine from an idea into a successful venture that has already generated
its first half a million free donations to date.**

In looking at the social impact’ it was clear that there was something deeper at
work in the way companies’ customers and communities were being connected to make
a positive difference for all.

The result is [Givenomics](http://www.givenomics.com/) – a concept for those who
want to see businesses as a force for good with new ways to engage their customer
base’ customer empowerment to support their communities and new ways for community
organisations to gain and maintain vital support in a tough climate.

## Author

**Richard Morris** has been a pioneer in both Silicon Valley and the UK. Wanting
to focus more on social impact he co-founded and manages [TheGivingMachine](http://www.thegivingmachine.co.uk/),
a not-for-profit social enterprise that enables people to shop and give for free
to the causes of our choice.